TOYOTA's SNS

Toyota's redesigned Web site for hybrid vehicle owners, launched Tuesday, lets owners create profiles of themselves that can include their age group, vehicle color, and reasons why they drive a hybrid. Profiles can be searched and viewed in a variety of ways.
Toyota Adds MySpace-Like Features To Hybrid Owners' Web Site - Yahoo! NEWS via Techmeme

天下のトヨタもSNSやるんだとさ。でも始まる前から辛口批評が...。

There's almost certainly a MySpace hybrid car group as well. The mistake in Toyota's thinking is that the only way to profit from social networking is to set up a site.
[Comment]
What a stupid idea and complete waste of money. How about making your cars better. This site is going to go nowhere.
So, Who Isn't Doing A MySpace Clone? - Techdirt